There is one thing I know you can do that will “increase the likelihood” that someone will open your email…

Craft Your Subject Line

When I launch the Mail app on my iPhone 6 plus and review my inbox, I can easily read 8 (or 8 and a half) words of the subject lines that people send me. As I scroll through to “decide” which one to open, the focus goes t the subject lines that stand out.

I have a multi-step strategy to writing compelling emails, emails that I plan for the recipient to receive, act on, and then file or delete. Here’s the video…